Let me tell you something actually. I've got a bone to pick with Seth Godin
He does have a few unique ideas here and there, but really - he's a master of taking one, unoriginal concept and writing a whole book around it. I just read Free Prize Inside (actually read it purely because the cover intrigued me, if you know it, you understand - nice marketing on his part).
This whole book can be summed up into one simple sentence.
"
Create something valuable AND remember to 'sell' the idea when you pitch it to your peers and management".
Earth shattering? I think not.
